.l'oréal · ONCHAIN · LIVE · BUILDING

.l'oréal domains

An onchain TLD with one of the most searched name roots in global commerce. .l'oréal is being built now — permanent, agent-ready, positioned before the infrastructure that makes it matter goes mainstream.

Get your .l'oréal → Live on Shaka →

status live · building

registry freename · onchain

x402 compatible

operator kooky

01 The namespace

A namespace taking position — .l'oréal domains.

.l'oréal

.l'oréal is an onchain TLD — minted via Freename, held in a wallet, owned permanently. No registrar controls .l'oréal. No renewal window threatens it. The namespace exists on blockchain: verifiable, transferable, and completely independent of any intermediary.

The convergence that makes .l'oréal worth building now is real and measurable. x402 is live on testnet. AI agents are in production. Browser-native onchain resolution is on a public roadmap. .l'oréal is positioned inside all four curves before any of them go mainstream.

We hold .l'oréal and we're building on it. Not waiting. Not asking permission. The position under one of the most recognised name roots in global commerce is set. The build is underway. The window is open.

Why .l'oréal domains matter now.

Four infrastructure curves converging in the same window — all in active development. This is why .l'oréal is being built now, not later.

x402 · live on testnet

The payment primitive.

x402 is not a concept — it's running on testnet. The HTTP 402 payment protocol lets AI agents pay APIs directly, onchain, without human intervention. Every agent operating under .l'oréal needs a permanent verified identity. agent.loreal resolves. A wallet address doesn't.

AI agents · shipping 2026

Agents need identities.

Autonomous agents handling inventory, distribution verification, and campaign automation are in production today. The agents handling payments come next. When they do, they need names — not wallet addresses. tool.loreal is the identity that resolves, pays, and is accountable.

Browser resolution · incoming

The road is being built.

Mainstream browser resolution for onchain TLDs is on the roadmap and the infrastructure is being built. The names with years of build history when it lands will be in a fundamentally different category from anything registered after. .l'oréal is building that history now.

Freename · ICANN accredited

Both worlds, one address.

Freename holds ICANN accreditation — the only Web3 domain infrastructure with that status. A .l'oréal subdomain is simultaneously an onchain asset and an ICANN-legitimate domain. It works in a smart contract and in a compliance flow. Both worlds, one address.

02 What's inside

Built for permanent ownership — register your .l'oréal domain.

Every subdomain under .l'oréal is a permanent onchain address — owned by the key holder, transferable like any asset, compatible with x402 from day one. The root is .l'oréal. The architecture beneath it is open.

◦ permanent

No expiry. Ever.

.l'oréal subdomains are minted onchain. No registrar holds the key. No renewal window can close. A .l'oréal address exists permanently — owned like property, not rented like a lease.

◦ agent-ready

x402 native

Every .l'oréal subdomain is x402-compatible from day one. agent.loreal can pay, receive, and be verified onchain — no bank, no KYC, no human required.

◦ open

Open architecture

Point any .l'oréal subdomain at any content, wallet, protocol, or contract. We hold the root. Everything beneath it is owned by whoever registers it.